Posts tagged backpacks for life
BFL x New York Yankees

The New York Yankees...what could be more iconic, right? In conjunction with State Farm, the New York Yankees run a campaign called Good Neighbor of the Month where they honor a smaller, local person and/or organization that is doing good in their community. Our co-founder, Alexa, knew that Brett was just the person to nominate for this recognition. We received a call last week from the Yankees that Brett would be honored at the upcoming game. We received amazing seats in section 105...for those who don't know, that is first level between 1st and 2nd base and what a great view it was!

Backpacks For Life x New York Yankees

At the end of the 3rd inning, we were featured on the jumbotron where the announcer shared our story with the audience and some images of our work scrolled on the screen as well. At the end, there was a live shot of Brett and Alexa waving to the camera.

We are grateful for opportunities like these that allow us to share our mission with more people and continue to create awareness about the issues that veterans face. We are extremely grateful that the Yankees chose to highlight us during the game. Check out our feature below!

BFL x New York Yankees

As part of his pregame show, New York Yankees' manager Joe Gerardi, speaks on behalf of an organization before each game to highlight the great work that nonprofits and charities are doing. We were asked to send a T-Shirt to Joe which he would wear while speaking about what we do for veterans.

This pregame show was featured on YES Network so we were able to successfully reach a large audience to familiarize them with veterans who are at risk of becoming and are homeless. Watch the video HERE

As a result of Joe Gerardi's amazing nod to the incredible work going on with Backpacks For Life and the other charities he acknowledged, we were then contacted by a writer from the New York Times. The New York Times built an article surrounding both Gerardi and the charities for their work. We were honored to be featured as a result - you can read the New York Times Article here.