Backpacks For Life x New York Yankees
As part of his pregame show, New York Yankees' manager Joe Gerardi, speaks on behalf of an organization before each game to highlight the great work that nonprofits and charities are doing. We were asked to send a T-Shirt to Joe which he would wear while speaking about what we do for veterans.
This pregame show was featured on YES Network so we were able to successfully reach a large audience to familiarize them with veterans who are at risk of becoming and are homeless.
As a result of Joe Gerardi's amazing nod to the incredible work going on with Backpacks For Life and the other charities he acknowledged, we were then contacted by a writer from the New York Times. The New York Times built an article surrounding both Gerardi and the charities for their work. We were honored to be featured as a result - you can read the New York Times Article here.